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In Africa, China Is the News

TONY KARUMBA / AFP

China’s soft power projection in Africa is radically different from that of other countries, like the U.S. or France, where movies, music, and culture are used to foster support and allegiance.

Even the Chinese realize that no matter how hard they try, teenagers in Africa aren’t going to swoon for TFBoys nor will box offices light up for Zhang Ziyi. That just isn’t going to happen.

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