China’s soft power projection in Africa is radically different from that of other countries, like the U.S. or France, where movies, music, and culture are used to foster support and allegiance.
Even the Chinese realize that no matter how hard they try, teenagers in Africa aren’t going to swoon for TFBoys nor will box offices light up for Zhang Ziyi. That just isn’t going to happen.
- Get a daily email packed with the latest China-Africa news and analysis.
- Read exclusive insights on the key trends shaping China-Africa relations.
- Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.