Follow CAP on Social Media

Listen to the CAP Podcast

With 53 Million Users, Chinese-owned Boomplay Now Turns to Francophone Africa to Drive Growth

The Chinese-owned streaming music joint venture (Transsion Holdings & Netease) currently dominating the African market is now looking to grow its base of 53 million users by expanding beyond its base in anglophone West Africa into francophone countries.

Boomplay’s Big Plans

  • Dele Kadiriwho acts as the company’s General Manager, said some of the countries on the company’s target list include Ivory Coast and Cameroon. He added that Boomplay would also look to the large African diaspora populations in North America and Europe. (NAIMETRICS)
  • With its expansion into new French-speaking markets, Boomplay will need to curate country-and genre-specific playlists and strike deals with labels and industry players to appeal to local listeners. No word yet from the company as to how it plans to do this. (MUSIC IN AFRICA)
  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Connect with leading professionals on the China- Africa Experts Network.

You've reached your free monthly article limit.

Subscribe today for unlimited access.

-17% Savings

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Africa Project?

Independent

The CAP is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Africa stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalist and a variety of stakeholders in the China-Africa discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.