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With 62 Million Subscribers in Africa, Chinese-owned Music Streaming Giant Boomplay Now Wants to Go to Europe

Advertisement for Transsion Holdings, parent of the popular Tecno line of phones in Africa, music service Boomplay that is a joint venture with fellow Chinese company Netease and is now the most popular streaming music service in Africa. Photo via Transsion Holdings

Boomplay is the unrivaled champion of Africa’s streaming music market with more than 62 million subscribers across the continent.  The Nigeria-based, Chinese-owned company utterly crushes the competition, especially global market leader Spotify that is only available in just five African countries. 

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