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Upcoming China-Africa Media Forum Highlights a Key Component of China’s Soft Power Diplomacy

The Chinese and Kenyan governments will hold a media conference next week in Nairobi that’s part of the Forum on China-Africa Cooperation (FOCAC) action plan. While a lot of U.S. and European observers dismiss these kinds of events as mere propaganda exercises, they’re often enthusiastically embraced by stakeholders in local African media.

And as Wake Forest University Assistant Professor Lina Benabdallah noted in her recent book on the topic, China’s focus on these types of media engagement also represents an important pillar in Beijing’s soft power diplomacy on the continent.

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