Follow CAP on Social Media

Listen to the CAP Podcast

The Chinese Embassy in Uganda Engages in Some Unusual Social Media Marketing

If you happen to know your Communist Chinese history, specifically how long the “War to Resist the U.S. Aggression and Aid Korea lasted for” then you could win a prize from the Chinese embassy in Uganda.

While this is not exactly the most conventional form of social media marketing, the post did generate considerably more engagement than the embassy’s average Twitter post — although about a third of the responses were from, well, let’s just call them “haters.” 

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Africa Project?

Independent

The CAP is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Africa stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalist and a variety of stakeholders in the China-Africa discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.