[gravityform id=1 title=false description=true ajax=true]

Follow CAP on Social Media

Listen to the CAP Podcast

Beijing’s Top Diplomat For Africa Reflects on Why It’s So Difficult for China to Change the Negative Media Narrative

Wu Peng, director-general of the Department of African Affairs at the Chinese Foreign Ministry addressed the World Internet Conference in Wuzhen, Zhejiang. Image via Xinhua.

China needs to overcome the language barrier and do a better job of its story in Africa, said Beijing’s top diplomat for the continent in a keynote address last week at the World Internet Conference in the Zhejiang city of Wuzhen. “One of our biggest difficulties in international communication is language,” he told attendees at the conference. “Because we now live in the age of social media, if China can’t tell stories in other peoples’ languages then they’ll just reach a smaller audience.”

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Africa Project?

Independent

The CAP is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Africa stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalist and a variety of stakeholders in the China-Africa discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.