Follow CAP on Social Media

Listen to the CAP Podcast

Chinese Mining Companies in the DRC Are Once Again Revving Up Their PR Efforts in a Bid to Improve Their Image

The photo and text from a Sicomines Tweet was copied verbatim and re-posted on the Congolese news site Actualite.cd -- most likely as part of a paid media campaign.

If there was any doubt that Chinese mining companies were paying for positive media coverage in the Congolese press, a pair of tweets on Wednesday (photo) should settle the issue. The Sino-Congolese mining giant Sicomines touted its presence at the China International Import Expo that took place in Shanghai earlier this month and the identical text and photo were posted on the Twitter feed of the popular DRC news site Actualite.cd.

Over the summer and throughout the fall, Chinese mining companies pushed back against President Félix Tshisekedi’s drive to review controversial mining deals that critics contend were weighted too much in favor of the Chinese companies. This led to a wave of PR in the Congolese media that showcased Chinese mining companies in a favorable light.

This marketing content will be shown in place of your protected content to anyone who is not allowed to read the post…

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Africa Project?

Independent

The CAP is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Africa stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalist and a variety of stakeholders in the China-Africa discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.