2021 has been a big year for music streaming in Africa. Global streaming giants are flocking to the African market with Swedish music streaming provider Spotify announcing a sweeping expansion to 40 new countries on the continent. As Spotify attempts to expand its reach in Africa, they may have to take a note from Transsion-owned Boomplay and shift their strategy. Though streaming services have increased in worldwide popularity during the COVID19 pandemic, it comes with literal costs to consumers and creatives alike.
- Get a daily email packed with the latest China-Africa news and analysis.
- Read exclusive insights on the key trends shaping China-Africa relations.
- Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.